{SPORT ZONE} ~ STANDARD CHARTERED NAMES DIDIER DROGBA AMBASSADOr

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Standard Chartered Bank has announced that Ivory Coast football legend Didier Drogba as its Digital Bank Ambassador .
Set to launch in Abidjan , Ivory Coast on March 14, Standard Chartered’ s first and fully digital retail bank in West Africa marks an important milestone in the bank’ s path towards innovation and has been designed with continuous feedback from its clients.
As part of this role , Drogba will be promoting the digital bank in Ivory Coast.
He will lend his voice and image rights through a series of marketing and community engagement activities over the next 12 months as part of the campaign. Drogba also becomes the first person in Ivory Coast to open a digital account at Standard Chartered Bank .
Regional CEO , Africa and Middle East of Standard Chartered, Sunil Kaushal , said , “ We are thrilled to be working with Didier Drogba to launch our first digital bank. Drogba is an inspiration , not only due to his athletic excellence , but also for his generosity and commitment to giving back to his fellow Ivorians .
“ Drogba ’ s priorities and ideals are very much in line with the bank, making him an ideal partner for this momentous new offering . The launch of our digital bank in Ivory Coast is an important chapter in our developing turnaround story for the region. Going digital also means progression , not just for our business , but also for our clients, and we look forward to revealing details of our first -ever digital bank very soon . ”

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